The King Valley winegrowing area in the North East of Victoria encompasses the watershed of the King Valley including the Oxley plains west to the Hume Highway at Glenrowan. The King River, which has two sources behind Mount Cobbler in the Victorian Alps runs approximately due North in a narrow fertile valley bounded by treelined hills to Edi, just south of Moyhu. From here the river meanders through the Oxley Plains for a further 30 kilometres to join the Ovens River at Wangaratta.

King Valley provides outstanding opportunities for visitors to complement visits to cellar doors.  There are many excellent restaurants throughout the valley, a great variety of accommodation and lots of sites to visit, for example Lake William Hovell, Paradise Falls, Powers Lookout, Mt Cobbler, and the Alpine National Park.  The King River itself also provides great opportunities for fishing, canoeing and white water rafting and the road from Mansfield to Wangaratta provides wonderful vistas and is particularly popular with motorbike riders.

Wine grapes have been grown on the Oxley Plains since last century, with the Brown family operating their well-known, and now substantial, winery at Milawa continuously from 1889 to this day. In 1970, two innovative farmers started growing grapes in the upper reaches of the King Valley in the area between Moyhu and Whitfield. There are now 75 families in the King Valley dependent on grapes as their primary source of income.

The King Valley has now developed into one of Australia's largest specialist premium winegrowing areas, and represents about one third of premium Victorian production. Apart from it's scenic contribution as a grapegrowing region, the diversity of grape growing conditions provides a range of products, which covers the full spectrum of wine styles, from sparkling wines to fortified wines.