The King Valley Grapegrowers Association was formed in 1983 and in 2002 changed its name to King Valley Vignerons, to reflect the growing proportion of winemakers in the group. It is the best-supported and most active association of its type in Australia with 106 members. The constant interchange of ideas amongst its members and willingness to adapt new world technologies has been a major factor in the very high standard of viticulture being practiced in the region.

Production of wine grapes in the King Valley for 2003 was approximately 12,000 tonnes. Grapes from the King Valley find a ready market, supplying over 20 companies outside the region, including some of Australia's leading wineries, including Miranda, Mildara, BRL Hardy, Petaluma, Yalumba, Brokenwood, Yarra Ridge, De Bortoli, Orlando and Southcorp.

The members of the King Valley Vignerons believe the King Valley to be a premium grapegrowing region. The trend towards Mediterranean varietial wines and the wider use of the regional name "King Valley" on wine labels is creating a public awareness of the quality of their product and is building a reputation for the area. There are now 20 wineries, mostly of a boutique size and all with cellar doors, operating in the King Valley.

The development of a significant number of small wineries in the area provides a focus for tourists visiting the area and the upgraded Mansfield-Whitfield Road, should now allow for easy access to the King Valley.

We wish every visitor to our region a happy and enjoyable experience!